Scaling Reddit Ads for a Global Education Brand
When a global education provider was stuck at a $5/day limit due to technical tracking errors, we stepped in. By resolving their GTM and Conversions API metadata issues and restructuring their targeting, we scaled their daily spend by 1100% while delivering a massive 721% to 812% Purchase ROAS.
Scaling Reddit Ads for a Global Education Brand
Discover how Maison Archives scaled a global education brand's Reddit Ads budget by 1100% while achieving an 800%+ ROAS through custom CAPI integration.
The Challenge: Technical Roadblocks & Growth Ceilings
A premier provider of English teaching courses needed to drive direct course sales across the highly competitive US and UK markets. Their baseline goal was to scale acquisition volume while maintaining a strict minimum Return on Ad Spend (ROAS) of 2x. However, the account was severely bottlenecked. They were suffering from creative fatigue and constrained by a micro-budget of just $5 a day. Most critically, a missing metadata error within their Conversions API (CAPI) and Tag Manager was blocking accurate purchase value reporting, essentially forcing the Reddit ad algorithm to fly blind.
The Maison Archives Strategy: Signal Restoration & Strategic Segmentation
We deployed a comprehensive strategy to resolve the tracking infrastructure and prime the Reddit Ads account for aggressive, profitable scaling:
Data Integrity Restoration: We collaborated directly with their Senior Developer to debug and resolve the GTM and CAPI metadata errors, guaranteeing accurate purchase value signals were fed back to the algorithm.
Granular Campaign Restructure: We rebuilt the prospecting strategy from the ground up, cleanly separating targeting into distinct "Communities" and "Keywords" ad groups to isolate and evaluate performance data effectively.
Phased Funnel Execution: We ran pure prospecting for the first 30 days to populate custom audiences, subsequently layering in high-intent retargeting campaigns to capture delayed conversions.
Aggressive Budget Upscaling: Armed with pristine data and a proven structure, we confidently increased the daily budget by 1100%, scaling from $5 to $60 a day.
The Results: Shattering Target ROAS at Scale
Between August 14 and September 15, the newly optimised account completely eclipsed the client's initial 2x ROAS target. Maison Archives framework delivered extraordinary returns:
Massive Returns: Achieved an astonishing 721% to 812% Purchase ROAS (7.2x to 8.1x) across diverse targeting segments. We also found out that the communities delivered higher ROAS than keywords.
Sustainable Scaling: Successfully scaled ad spend while maintaining elite efficiency, the highest-volume ad group ($1,671 spend) sustained a massive 732% (7.3x) ROAS.
Efficient Acquisition: Secured highly competitive Cost Per Click (CPC) rates (ranging from $1.73 to $3.50) while capturing high-intent, bottom-of-funnel traffic.